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 It seems this year that online retailers saw a significant spike in sales online on “Cyber Monday” this year spending $733 million making it the first time a single day of online retail spending broke the $700 million threshold. That makes it a 17-percent gain from last year’s totals and an 84-percent increase from normal daily online spending from the four previous weeks.
With the internet being the choice of the future for consumers during the holiday season, we saw a 38-percent increase in the number of people shopping online. Also, more people visited online retailers on Cyber Monday (32.5 million) than stores on Black Friday (28.8 million). |
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 From browsing to buying, the Internet plays a larger role than ever in holiday shopping. Shoppers, who are expected to spend at least $791.10 each this year on holiday merchandise, will use the Internet for an average of one-fourth (28.9%) of their shopping.
Though nearly half (47.1%) of consumers plan to make at least one holiday purchase online this year, up from 36.0 percent from a few years ago, many will also use the Internet to browse before heading to stores to buy. According to the survey, most consumers (88.7%) regularly or occasionally examine products on the Internet before buying in a store. |
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Before we "shop ‘til we drop," we search. Whether due to high gas prices, shrinking personal time, or the Internet's daily inclusion in our lives, a recent study revealed that over 90 percent of adults regularly research products, services, and brands online before buying them. We might say shoppers are saving two critical life elements - time and money - by spending some pre-shopping time online.
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Research To Purchase Facts |
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Adults Who Regularly Search Before Purchase |
92 percent |
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Electronics |
50.8 percent search before this purchase |
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Apparel |
31.9 percent search before this purchase |
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Appliances |
27.0 percent search before this purchase |
Source RAMA - Retail Advertising And Marketing Association |
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