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It’s Happy Trails – again - for baby boomer motorhome owners. America’s top camp grounds report record RV reservation levels for the summer holidays.  Baby boomers have become the largest growing sect of the motorhome buyers.  In fact there are more RVs owned by baby boomers than any other age group. There are more than 11,000 new 50-year-olds every day.  So what is it about RVs that are making baby boomers embrace the lifestyle? 

The most common reason for the popularity of RV travel for baby boomers are bringing the family closer together, creating new experiences and teaching a respect for nature says Robert Hitlin Associates. Baby boomers have a strong and enduring appeal to the RV lifestyle and it shows--sales for RVs are the highest in 28 years.

The Internet self-serve travel industry is enormous.  Americans spent $79 billion on online travel last year. Price and choice are the reasons consumers flock to online travel sites.  Internet-savvy consumers are using their Web research and shopping skills to find new travel products and pricing options.

Web watchers predict that spending in this category will grow at around 17% a year for the next five years, totaling $146 billion by 2010. As US traveler customer satisfaction spirals downward, many are saying that self-service is preferable to poor service at even higher prices.